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Strategy 4: Image

Eric Y. Smith

The Image strategy will help identify and reinforce the assets and qualities Pilsen possesses that make it a vibrant, colorful, and historic neighborhood.  The projects include:

  • Create and promote "identity" streets
  • Expand the 18th Street business district to create a continuous Mexican-oriented strip from Halsted to Damen
  • Beautify Pilsen with banners, kiosks, benches, landscaping and attractive signage
  • Restore murals throughout Pilsen, especially 16th Street
  • Develop two Mexican-oriented activity centers, El Paseo and El Zócalo
  • Promote local festivals
  • Support street vendors with equipment programs, technical assistance and training